02The book
Failure Is Always an Option
To obtain success, you must first develop a personal relationship with failure. It’s messy. It’s humbling. It’s necessary. Kind of like potty training — nobody gets it right the first time, and if they do, they’re probably lying.
This is Part One of my story: the Navy, the first company, the partners, the airplanes, the catalog revolution, 9/11, the trucking years, and the van that became a mission. It is free. Download it, or press play and let me read it to you.
Listen
Let me read it to you.
The full voice-over of Part One. Put it on in the truck, on the trail, or at your desk while you pretend to work on your business plan.
“Failure Is Always an Option” — read aloud
Your place is remembered on this device — close the tab and pick up where you left off. Download the audio file
Inside
Chapters
-
Intro
Failure Is Always an Option
Entrepreneurship is not a personality trait. It is a condition.
-
01
The Navy, Noise, and the Birth of a Skill
A nuclear submarine, a German analyzer, and handwritten letters.
-
02
Vibranalysis, Independence, and the First Hard Lessons
A grandmother’s $10,000, a quiet failure, and an airplane that broke a partnership.
-
03
Louisiana Becomes Home
The RV lab, the expansion years and 100% humidity.
-
04
The Move South, the Suitcase Kid, and the Rise of BMR Associates
Business and family welded together on the Gulf Coast.
-
05
Taking to the Skies
The Piper Navajo, national expansion and a two-company life.
-
06
CatTrax — Reinventing the Catalog Industry One Pixel at a Time
A Mac, a scanner, a $60,000 check in church and Harbor Freight.
-
07
Life (9/11 and Aftermath)
The day the world stopped, and VideoPhotoBuzz — a business that healed people.
-
08
The Road, the Fall, and the Unexpected Rebuild
Six years in an 18-wheeler, a shattered wrist, and a van called RV Zero-One.
-
09
The Birth of SuperVan Adventures
A business with a pulse and a purpose: fill that extra seat.
-
Epilogue
Failure Is Always an Option — But So Is Reinvention
Success is temporary. Failure is inevitable. Reinvention is a choice.
Excerpts
A few lines from the pages.
Entrepreneurship is not a personality trait. It is a condition. It behaves like something living inside you. It keeps you awake at night. It whispers ideas you didn’t ask for. It refuses to let you settle.
This book is not written to inspire you. It is written to prepare you.
An entrepreneur without a purpose is like a submarine without sonar — a vessel moving blindly through dark water.
Start small. Start young if you can. Start old if you must. Start scared. Start broke. Start confused. Start imperfect. Just start.
Fill that extra seat… take a foster kid camping. Not for their benefit — but for yours.
Coming
Part Two: The Living Chapters
The next part of this journey is not speculation — it is history being recorded in real time. Winter operations, ski trips, USFS partnerships, foster-family adventures and the evolution of the SuperVan model. Join the list and you will be the first to know when it lands.